The first jeans style that we launched had to be special and representative of the DIY spirit of WonderWorker Denim Laboratory.
We wanted to create a jeans that didn’t look like regular denim jeans. Instead, we wanted to develop a jeans style that looked like leather pants. The solution we found was to use a special coating hand made process that provided the leather look maintaining the comfort of a stretch jeans.
Due to the nature of this kind of ink the whole finishing process was very exhausting and many prototypes were destroyed until we finally found the right way to apply this coating process in the jeans.
However, after lots of hard work the final results were super great and we feel very proud of our first man’s jeans style!